Steve Jobs - Apple Product Matrix Strategy 1997
In brief
A one-minute clip of Steve Jobs describing how he cut Apple's product line down to a four-quadrant matrix of consumer and pro, desktop and portable, during the 1997 turnaround.
A one-minute clip of Steve Jobs describing how he cut Apple's product line down to a four-quadrant matrix of consumer and pro, desktop and portable, during the 1997 turnaround.